A Little Piece of Uruguay.
Our signature gluten-free alfajores.
A South American classic, made the Why Not? way. Tender cookies, irresistible fillings and plenty of dulce de leche — all gluten-free.
What is an Alfajor?
Alfajores are a beloved South American treat, traditionally consisting of delicate cookies sandwiched around a rich filling — most often dulce de leche.
Soft, crumbly and barely sweet, the cookies melt into the creamy filling, then a cloak of chocolate or a dusting of coconut finishes the job. One bite and it's easy to see why they're a daily ritual from Montevideo to Buenos Aires.
At Why Not? we bake them gluten-free, by hand, in small batches — so the classic everyone grew up on is finally one everyone can enjoy.
From Uruguay to Burlington.
For our founder, alfajores taste like home. They're the afternoon merienda in Montevideo — flaky cookies and dulce de leche shared around the family table, no occasion required.
That same tradition is now baked fresh in Burlington, reimagined gluten-free so no one at the table has to miss out. A little piece of Uruguay, made for here.
Every alfajor, made gluten-free.
From the classic dulce de leche to decadent dark chocolate — with a few seasonal surprises along the way. Available flavours are ready to order; the rest are coming soon.
Alfajores
$4.50Our signature: tender cookies sandwiched with generous dulce de leche. A little piece of Uruguay.
Dark Chocolate Alfajor
$5.25The classic alfajor, enrobed in dark chocolate. Decadent, balanced and completely gluten-free.
Pistachio Alfajores
A nutty twist on the classic — pistachio cream and dulce de leche under a delicate gluten-free cookie.
Pistachio Alfajores
Seasonal Alfajor
A rotating seasonal flavour — a limited-time alfajor that changes with the baking calendar.
Seasonal Alfajor
Better-for-You Protein Alfajores
All the alfajor joy, with more protein and less sugar — a better-for-you take on the classic.